A TXT record is text in free, human-readable form, that's associated with a domain address as a DNS record for one purpose or another. The most popular use of a TXT record is to add your web site to an Internet search engine or to an analytics platform, that provides info about the targeted traffic to your Internet site. Setting up this type of a record serves as confirmation that you're the domain address owner and they'll supply the content that you should include as the value when you create the record. Another application of a TXT record is to confirm that an e mail message is sent by the domain name owner and from a reliable server - this is the so-called SPF protection, that prevents any electronic address created under your domain to be forged and unauthorized people to send junk mail making it appear like it was sent from your own mailbox. You can include any other information that you'd like to be associated with your domain address in a TXT record as well.